CASE STUDY: how to creatively build awareness of a local brand?
Podlaskie Śniadanie Mistrzów (Breakfast of Champions) is an event that we, the people of Białystok, look forward to every year. This much loved, recurring family picnic surprises visitors with a new theme in every edition, giving exhibitors the freedom to interpret it in their own unique way. This year’s theme was, “Are You Playing Green?” For us, as the Greenverta brand, it could not have been more fitting. The word green is not only part of our name, it is at the heart of everything we do.